Summer 2017 saw Yves Saint Laurent Beauty unleash a vibrant explosion of color and luminosity with its highly anticipated Solar Pop Collection. This wasn't just a collection of makeup; it was a statement, a celebration of the season's energy and the inherent beauty of sun-kissed skin. While the invite to preview the YSL Night 54 Fall 2017 collection might suggest a shift towards autumnal tones, it's important to first fully appreciate the dazzling impact YSL made during the summer months. This article will delve deep into the various aspects of YSL Summer 2017 beauty, exploring the Solar Pop Collection, the broader summer campaign, and its connection to the brand's overall aesthetic direction.
The YSL Summer 2017 Solar Pop Collection was the undisputed star of the season. It embodied a joyous spirit, capturing the essence of summer with its bold, vibrant shades and its emphasis on a healthy, radiant glow. The collection wasn't limited to a single product category; instead, it offered a comprehensive range designed to create a complete summer look. From shimmering bronzers that mimicked the effect of a sun-kissed tan to intensely pigmented eyeshadows that captured the brilliance of a summer sunset, the Solar Pop Collection had something for everyone. The packaging itself contributed to the overall feeling of summer, often featuring bright, sunny hues and playful designs that echoed the collection's carefree attitude.
One of the key elements of the Solar Pop Collection was its focus on highlighting the skin's natural beauty. Rather than masking imperfections, the products were designed to enhance the skin's inherent radiance, creating a look that was both effortlessly chic and undeniably summery. This approach aligned perfectly with the overall trend towards natural, glowing makeup that was prevalent in 2017. The collection's bronzers, for example, weren't designed to create harsh contour lines; instead, they were meant to be blended seamlessly onto the skin, creating a subtle, sun-kissed effect. Similarly, the highlighters offered a delicate shimmer, adding a touch of luminosity without looking overly glittery or artificial.
The YVES SAINT LAURENT BEAUTY SUMMER 2017 campaign, which showcased the Solar Pop Collection, was equally impressive. It captured the spirit of the collection perfectly, portraying a sense of effortless elegance and carefree summer fun. The campaign imagery often featured models lounging by the pool, enjoying the sun, and engaging in other summer activities, creating a sense of escapism and relaxation. The overall aesthetic was one of effortless glamour, reflecting the brand's sophisticated yet approachable image. The use of natural light and vibrant colors further enhanced the summery feel, emphasizing the collection's bright and cheerful palette.
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